Logos
Every logo comes as a transparent PNG for screens and a vector PDF for print, which scales to any size. Gold and full color sit on cream, cream sits on red, and black is for when color isn’t an option.
Primary logo
The dove in its oval over the TOGRONIS wordmark. Use it wherever there is room.
Cocktail logos
The primary logo with the cocktail named underneath, as it appears on each can. These need a dark background, so they’re shown on their can colors.
Logomark
The dove in its oval, without the wordmark. For small or square spaces: avatars, stickers, coasters.
Wordmark
TOGRONIS on its own, for wide, short spaces like headers, email and partner lists.
Using the logo
Three rules, updated for 2026.
xxxxClear space
Leave a margin around the logo at least as tall as the TOGRONIS wordmark (x). The wordmark is 1/6 the height of the logomark, so for the dove on its own, use 1/6 of its height.
Color
On cream, use the gold or full-color logo. On red, use cream. The full-color primary logo and the cocktail logos have a cream wordmark, so keep them for dark backgrounds, photos and the cans. Use black only when color isn’t possible, and never recolor the files.
Keep it plain
Use the files as they are, on a calm background, and give them room. That’s all it takes. The mistakes to avoid are below.
Don’ts
Don’t stretch, skew or compress it.
Don’t tilt it.
Don’t add shadows or glows.
Don’t recolor it.
Don’t put it on a busy background, or add text to it.
Color
Tap a code to copy it.
2026 palette
-
CreamPage backgrounds RGB 246 244 237
-
Warm CreamPanels, cards and footers RGB 241 230 210
-
GoldButtons, rules, the promo bar RGB 212 136 27
-
Negroni RedHeaders, labels and accents RGB 225 34 40
-
InkText and headlines RGB 42 33 26
Cocktails
The can colors. Use them when a piece is about one cocktail.
-
NegroniThe Negroni can RGB 0 0 0
-
BoulevardierThe Boulevardier can RGB 89 15 34
-
MezcalThe Mezcal Negroni can RGB 4 71 68
The gold inside the logo files is a touch softer (#C88E4A). Use the logos as supplied; don’t recolor them to match.
Type
Three typefaces, each with one job. They’re licensed, so we can’t share the files. If you don’t have them, Oswald and Montserrat (both free on Google Fonts) are close stand-ins for Carnaby Street and Gotham.
Enjoy the Ride
Carnaby Street
Headlines, buttons and prices. Always capitals.
Stirred, not shaken
Gotham
Body copy. Book for text, Medium and Bold for emphasis.
Ingredients
Labor Union
Small letterspaced labels above a rule, in Negroni Red.
About Togronis
Copy you’re welcome to use as is.
One line
Togronis is the only cocktail brand dedicated to the Negroni and its variations, served in 100 ml single-serve cans.
Paragraph
Born out of our love for the Negroni, Togronis is the only cocktail brand dedicated to carefully crafting this timeless classic and its variations. Our Negroni, Boulevardier and Mezcal Negroni use ingredients sourced from around the world, leaving you to wonder how it’s possible that these concoctions come in a can.
Each is made with Italian sweet vermouth and Scrappy’s red bitter, and comes in a 100 ml single-serve can: the same as a standard pour at a cocktail bar. Enjoy the ride.
- CompanyCommon Pour LLC
- TaglineEnjoy The Ride
- LineupNegroni (London dry gin, 25% ABV) · Boulevardier (bourbon, 27% ABV) · Mezcal Negroni (artisanal mezcal, 26% ABV)
- Format100 ml single-serve cans
- AwardsNegroni: Gold, 2022 L.A. Spirits Awards
Mezcal Negroni: Gold, 2024 San Francisco Ready to Drink Competition
Boulevardier: Silver, 2024 San Francisco Ready to Drink Competition - Where to buytogronis.com/where-to-buy
- Contactinfo@togronis.com
Product images
Studio renders with transparent backgrounds, big enough for print.
Evolution
The dove, the wordmark and the cans haven’t changed. What changed in 2026 is everything around them.
Enjoy the Ride2024–2025
Charcoal
Dark charcoal pages in a gold frame, with the full-color logo and red headlines. You’ll still see it on older decks and sell sheets.
Enjoy the Ride2026 onward
Cream, gold & red
Warm cream pages, gold rules and buttons, and red for headers and accents: the website, email and current decks. Use this for anything new.
Enjoy the Ride
Need lifestyle photos, press samples, an interview, or a logo in a format that isn’t here? Just ask.
info@togronis.com