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Negroni Week 2026

Seven days of
the only drink
that matters

21–27 September 2026

Negroni Week is the drink's own week — bars, bottle shops and anyone with gin and a stirring spoon raising a glass, and money for charity, to a cocktail of three equal parts. We make it in a can, at full strength, so you can have a proper one wherever the week finds you.

Three ways to drink it

Negroni

London dry gin, Italian sweet vermouth and Scrappy’s red bitter. 100ml, 25% ABV.

Mezcal Negroni

Artisanal mezcal in place of the gin — smoke where the juniper was. 100ml, 26% ABV.

Boulevardier

The first variation: bourbon whiskey, sweet vermouth, red bitter. 100ml, 27% ABV.

Serve straight from the fridge into a rocks glass over one big cube. Orange peel if you have it, twisted over the top. That’s the whole ritual.

Where to find us this week

Togronis is stocked in bottle shops, bars and grocers across five states. Stock moves quickly during Negroni Week, so it is worth a call before you set off — every store is listed with its phone number.

• San Francisco
• San Diego
• Los Angeles
• Boulder
• Seattle
• Phoenix
• Oakland
• Menlo Park

Elsewhere: California, Arizona, Colorado, Nevada and Washington, or open the store map.

Negroni Week merch

The Mezgroni hat landed for the week, and the rest of the shop is open.

The Mezgroni Hat$36 Anything For A Negroni Tee$36 The Negroni Bundle$39 Negroni Pin$7

What is Negroni Week?

It began as a magazine's idea in 2013 and turned into an annual fixture: for one week, venues around the world pour Negronis and raise money for charity. You do not need a bar to join in — a can, a cold glass and someone worth drinking with will do.

Please drink responsibly. Cans are sold by licensed retailers; Togronis merch ships from the Speakeasy.