The Jimador Hat is here, just in time for Negroni Week
After Hours

The Speakeasy

Apparel, prints and limited drops.

Our latest drop
The DropAvailable Now · Negroni Week
The Jimador Hat from the front: hunter green, with the gold jimador and red sun embroidered on the front and TOGRONIS on the sideThe Jimador design: a jimador with his coa, a harvested agave piña and an agave plant under a red sun, in gold on greenHoverTap see the design
Design by Stronghold Studio

The Jimador Hat

$36

Our newest drop: the Jimador in the agave fields under the Negroni sun.

Negroni Week · Sep 21–27
Listening Room

Enjoy the Ride, Vol. 1

Our Negroni Week 2026 soundtrack, inspired by the Hotel Costes compilations. Pour one, press play.

Listen on Spotify

The Visuals

Prints for the wall

Limited art prints, made with artists we love.

More Goods

The rest of the bar

Sold OutBlack corduroy cap with gold sparrow embroidery

Sparrow Hat

Black corduroy 5-panel, gold sparrow embroidery. Adjustable.

$36
Natural cotton tee with the Togronis sparrow crest

Anything For A Negroni

The house tee, front and back. Heavyweight natural cotton.

$36
Negroni can pin on its Togronis backer card

Negroni Pin

Hard-enamel mini can in black. The OG. $7 each.

$7
Save A Little

Bundles

Pick your cocktail. Each bundle pairs a piece with its pin.

Save $4Anything For A Negroni tee with the Negroni pin

The Negroni Bundle

Anything For A Negroni tee + Negroni pin.

$43$39
Save $3The Boulevardier print held up against a painted brick wall

The Boulevardier Bundle

Boulevardier print + Boulevardier pin.

$32$29
Save $4Mezcal Negroni pin

The Mezcal Bundle

The Jimador Hat + Mezcal Negroni pin.

$43$39
The Perk

Every merch order comes with a scratch card for 20% off your next run of cans. You’ll scratch it right after checkout.